Lego, building it’s way up to the future

Lego, building it’s way up to the future

Nowadays, Lego is the fourth biggest player on the toy market worldwide. However, in Belgium, it’s even bigger: sales have doubled in the last 5 years! It’s hard to believe, that almost 6 years ago The Lego Company actually thought of closing down.

Lego lost their identity throughout the years and they only way of retrieving it was with a new strategy. After examining the problem, it wasn’t so hard to find out what was going wrong: they should listen more to their target audience (=young children) for the design of their products. This makes sense. After all, they’re the ones who’re playing with Lego.

Also, they were looking for some new dynamics in product design. They wanted toys like in ‘the good old days’: timeless and technical. Luckily for them, not everything changed. Throughout the years, they hadn’t lost their original idea; which made them go worldwide: their striving for innovation, and that’s a good thing.

In conclusion, Lego isn’t dead at all. By updating classic games as well as inventing new ones (such as recently ‘Creationary’), Lego succeeded in her attempt of introducing the famous squared building blocks into the 21st century. Even today, kids are still convinced that Lego is exciting and fun, which was their aim all along.

Michiel De Witte