‘Spicing’ up the brand personality

First of all you must be authentic. Companies with an original story like The Body Shop for example gain a lot of popularity with the customers! Authenticity lays hand in hand with searching your right identity, you have to keep your personality consistent! Techniques that help companies in their searching for identity are car, animal or celebrity analogy. When you finally defined your identity you have to show your engagement, your motivation! Combine this element with an entertainment factor like a website, free products,... and the public will know your name right away! And last but not least you have to draw attention to enough versatility in your activities, expand your brand personality’s horizons!

                                                        Authenticism in your personality

So it’s very vital to know your brand personality perfectly. It’s a reality check: Maybe you’re satisfied about your personality today and tomorrow it’s completely wrong, you have to keep in mind what you want to become, not what you are. And once you succeeded to define your personality, this success will be spread in every department of your company!     

Laura Goeminne                                                                                   

http://blog.ogilvypr.com/2010/08/spicing-up-the-brand-personality/

http://thefinancialbrand.com/14053/bank-credit-union-branding-personality-attributes/

Car analogy: Are you conservative, traditional and a little dated?
Or are you practical, affordable and family oriented?

Brand personality is not a traditional economical subject, you can’t define and illustrate it with graphs, percentage rates and spreadsheets. It’s all about people’s emotions and feelings, companies have to understand the underlying emotional associations! But still there are a few essentials every businessman has to know...