Belgian beer in the US, it’s a way for success!

Belgian beer in the US, it’s a way for success!

Belgium is, as we all know, very famous for chocolate but also for his beer; and now after many efforts to export the Belgian top beers, it finally pays off in the states, where a dream came true for our brewers. But what makes Belgian beer so different from those on the American market? Well, our beers are more than just a beer because it gives the consumer a special feeling when he drinks it. They experience it as top class: each type of beer tells a story because of the authenticity. At first, the local American wasn’t familiar with our fruit beers, but now thanks to the advertising and a local distributor, they just love it instead of e.g. wine. Belgian beer became so popular thanks to the marketing, which made it a higher ranked product than in it’s home country. Moreover, they’re building some ‘Belgian Beer Cafés’ to support the growth and the reputation. What was first a niche market grew now up to an important outlet, it felt exclusive: everyone wants to taste it and be a part of it.

Source : http://www.nieuwsblad.be/article/detail.aspx?articleid=3S2UTHV8

Michiel De Witte