CONVERSE

Converse, the shoe company that invented the famous Chuck Taylor All-Stars is still successful after more than 100 years.  One of the reasons for this enduring success is undoubtedly the strong and unique brand personality. 

John Hoke, the vice president of the company assumes that youngsters don’t want to be just someone that represents the brand, he is convinced that they are looking for a brand that allows them to be who they are or who they want to be. This statement matches perfectly with the personality of Converse: optimistic and bold. A personality that inspires consumers to be creative and original.

In a society  where almost every brand puts a mark on consumers from the moment they wear/use the brand, I think it is nice to know that there’s at least one brand that gives the consumers the opportunity to wear/use the brand like they want to!   


Vienna Deschrijver


E.E. Cummings once wrote :  “To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else means to fight the hardest battle which any human being can fight; and never stop fighting.”

My conclusion?  Converse is fighting with us.

http://www.teenink.com/opinion/pop_culture_trends/article/115791/Converse-Shoes-Will-the-love-go-on/

http://www.zimbio.com/100+Most+Influential+People+in+Fashion/articles/233/Fashion+Influential+41+Chuck+Taylor