Childhood determines your brand preferences
The aim of a company is to sell as many products as possible. For achieving this, they’re appealing to e.g. advertising for promoting their products and to show what the company looks like. But what if research shows us that this doesn’t change the consumers’ attitude?
Researchers from the universities of Tilburg and Chicago discovered, after a two-year (2006-2008) study on the behavior of American citizens, that the consumers are still buying products they’ve been using in their youth. They’ve found a remarkable notification: there are several local relations in consumption, despite of the fact that you can find all the products in every region. When people move to another region, they’ll buy products that they can find there but they’ll still buy some local products from their home region. Off course this will change trough the years but not as fast as you’ll think, only after 20 years people will change half of its consumption habits.
The fact that people are staying loyal to the products from their youth is a piece of evidence that a brand that enters the market first has more advantages despite of the brand personality.
http://www.marketingonline.nl/nieuws/bericht/je-jeugd-bepaalt-merkvoorkeur/
Michiel De Witte
I know it's an official research but I'm not sharing the same opinion. I think that it depends from product to product. Today there are so many new products in the world and they're also a success. When my parents were young, there weren't products from e.g. Samson (cake, oranges, ..) but now many children are eating these products. And now we're also living in a world that is more industrialized so we're eating more products from China, Italy, Japan, ...
BeantwoordenVerwijderenMichiel De Witte