Who doesn’t know The Body Shop? But do we know who started this ‘natural’ brand way before it was fashionable TO BE green?
The Body Shop was founded in 1976 by Anita Roddick. She started with a little store in Littlehampton. She and her little company became known by creating a certain brand personality that said 100% natural, environmentally friendly, social activism,…
In the beginning she made her statement by for example re-using the packaging of the shampoos, the bath foams,… People would buy shampoo and when the bottle was empty they would come back to refill
But now in 2010 the company is huge, it’s worldwide, it’s well-known, it’s part of the L’Oréal corporate group. Their values are way bigger ;they support Greenpeace, Defend Human Rights, Support Community Trade and so on.
All this is very impressive… The company is huge, has great sales rates and has incredible values, if all brands were like that the world would be a better place!
Eloïse Lecluyse
source:
http://www.thebodyshop-usa.com/beauty/values?cm_re=Tyra_FallSkinCare2-_-Navigation-_-values
Wikpedia
Hi! You've mentioned that in the early years the company was small and that you could return your bottles to refull but now the company is big, can you still do this? Because mostly how bigger a company gets how more values it's losing and how more they think about profits.. Because when I went to a body shop last month it just looked like a normal shop for me.
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